Election Ads Are About to Skyrocket CPMs – Here’s How to Stay Ahead!

Hi all, brace yourself – election ads are about to flood every platform, and CPMs (cost per thousand impressions) are gonna skyrocket. In 2020, CPMs jumped 60% during this same period. And guess what? It’s happening again in the next few weeks.

Here’s what’s about to hit:

1. Crazy Demand: Political campaigns are dumping billions into ads, and you're competing with them. It’s a bidding war, and prices are going up.

2. Saturated Platforms: Your ads are fighting for space. More political ads = less attention on your campaigns. It’s survival of the fittest.

3. Ad Fatigue Is Real: Audiences get tired fast. They’re about to be bombarded with political ads, and your regular ads? Harder to engage. You’ll need to work harder for every click.

And don’t forget: this is the first post-iOS 14 election cycle. Retargeting just got tougher. Your CAC (customer acquisition cost) is going to rise.

What to Do:

1. Push Your Ads Right Now: Secure cheaper CPMs before the election madness fully hits.

2. Maximize Retention: Retention > acquisition right now. Focus on nurturing your existing customers.

3. Diversify: Look beyond Facebook and Google. Hit up TikTok, Pinterest, or lean into organic.

This isn’t just a challenge – it’s a chance to outsmart the competition.

Creative ideas from AdTribe for your next killer campaign:

Curluxe Naturals

Why does it stand out? 👉 Testimonial Transformation

Use a side-by-side before/after visual comparison paired with a concise, impactful testimonial. A genuine, valuable review builds trust and authenticity by showcasing real, visible results

Badass Beard Care

Why does it stand out? 👉  Viral Engagement

Make them laugh, make them tag. Humor + a clear CTA drives shares like crazy.

Summer Fridays

Why does it stand out? 👉  Scarcity and Value Stacking

Use "Limited Edition" to create urgency, paired with a clear value breakdown ($110 vs. $137) to highlight savings. The clean, minimalistic design ensures the focus is on the product and its benefits.

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