Black Friday’s Coming – Here’s How to Crush It

Black Friday is the Super Bowl of sales – and you better be ready to play.

Over the last 6 years, we’ve helped 100+ brands crush it during Black Friday, and now it’s your turn. Here’s how to make sure you get the most out of this season without blowing your budget.

1. Leverage Bundles

Why sell one when you can sell three? Bundles are your secret weapon. Customers love value – give them more of it. Create exclusive, limited edition bundles to build FOMO and get people hitting “add to cart” like it’s a reflex.

2. The Gift Card Hack

Want to drive up average order value? Offer gift cards or discounts when they hit certain spending thresholds.

• Spend $50, get $10 off.

• Spend $100, get $25 off. It’s not just about the sale today – it’s about locking in sales after Black Friday. Keep them coming back during those slow months.

3. Start Teasing NOW

Don’t wait until November. Start building hype in October. Drop hints. Test gifting angles. Build anticipation so when Black Friday hits, your audience is ready to throw cash at you.

4. Keep It Simple

Don’t overthink your ads. People are bombarded with offers, so make yours stupid simple. The deal should be front and center – no fluff, no distractions. Avoid long-winded copy. Show the offer, slap it on a graphic, and hit go.

5. Recycle What Works

Here’s the kicker: don’t blow your budget on new creatives. If something’s working, don’t turn it off. Just tweak it. Add a sticker or a badge highlighting the Black Friday offer. Keep it rolling while you save money on unnecessary creative production.

6. Storytime Sells

People love a good backstory. Go behind the scenes. Share founder stories, team efforts, or holiday prep content. It humanizes your brand and gets customers invested beyond the sale. And trust us, this kind of stuff works.

7. Don’t Forget Email

Your email list is your most valuable asset. Grow it now with co-branded giveaways and bundles. Highlight the value of your upcoming offers without over-hyping discounts. Make them need your product.

8. Offer a Gift, Not a Discount

If you don’t want to offer a discount, consider giving a gift instead. A bonus product, freebie, or exclusive offer can drive sales without cutting into your profit margins. Sometimes, a small gesture is all it takes to close the sale.

We’ve helped over 100 brands crush Black Friday, and our winning formula is simple:

Tease early. Bundle up. And keep it focused.

This is your chance to have your best Black Friday yet – don’t miss out.

Ready to take action? Let’s chat - send an email to [email protected].

Creative ideas from AdTribe for your next killer campaign:

BB Company

Why does it stand out? 👉 Story-Driven Testimonial

Use a relatable, curiosity-driven headline to grab attention.

The narrative leads viewers to the product as the real solution, building intrigue. The single-time purchase and money-back guarantee further enhance trust and reduce risk for new customers.

Cyberhaven

Why does it stand out? 👉  Risk Awareness and Prevention

Build trust by visually representing the threat and offering a solution, prompting users to take action.

NUMO

Why does it stand out? 👉  Product Benefits Clearly Highlighted

The comparison format allows the viewer to see why NUMO is a better option, emphasizing melatonin-free, no added sugar, and kombucha live cultures as standout features.

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