Act Now: Lead generation for BF/CM

Happy Friday!

Welcome back to another edition of Ecomm Digest, brought to you by AdTribe.

In today's edition, you will find...

• The News 

• Pre-BF/CM Phase: What to Do Now to Crush It

• Creative Ideas

The News 

🤖 Meta Connect 2024 Highlights: Meta announced new advancements in AI, VR/AR technology, and the Metaverse during its annual event, reinforcing its vision of a more interconnected digital ecosystem.

🔍TikTok Search Ads: TikTok launched a Search Ads Campaign feature, allowing advertisers to target users based on search queries, enhancing discoverability and engagement.

📊 Google Ads Study Insights: A study of 1 million Google Ads, shared by Search Engine Journal, revealed strategies for creating more effective ad copy, offering actionable tips for improving ad performance.

Got your Black Friday/Cyber Monday strategy in place? Great! But what about the pre BF/CM phase? 🚀

To crush it over the biggest shopping weekend of the year, you need to warm up both new and existing customers now. The best way? Running lead generation and awareness campaigns starting mid-October.

Here’s why it’s crucial:

• Capture leads before CPMs skyrocket

• Build brand awareness to stay top of mind

• Prepare customers for exclusive deals

💡 Lead Gen Ideas for Pre-BF/CM Success:

1. Exclusive Early Access Campaigns

2. Countdown Timer + Sign-Up

3. Referral Programs

4. Gamified Campaigns

5. Flash Sale Opt-Ins

Don’t let the holiday rush pass you by! Get started today and ensure you’re fully equipped for Black Friday success.

Cheers to your success! 🎉

Creative ideas from AdTribe for your next killer campaign:

Built Different

Why does it stand out? 👉 Targeted Messaging, Minimalist Design

The bold, direct text appeals to men concerned about appearance, promising confidence with a simple solution.
The simple design keeps focus on the t-shirt, suggesting practicality and comfort for everyday wear.
The humor and honesty in the text create an emotional connection while standing out with its provocative, relatable statement.

Fitt Insider

Why does it stand out? 👉  Community Engagement

It directly addresses the request for in-depth research, presenting a clear, actionable recommendation. By highlighting a team of dedicated researchers and tracking trends before they’re mainstream, it builds authority and reliability, appealing to those seeking expert insights.

Rejuvia

Why does it stand out? 👉  Product Benefits Clearly Highlighted

The creative immediately contrasts two products, positioning Rejuvia as a better alternative. This clear, side-by-side comparison is visually compelling and helps drive the point home.

That’s it for now! Thanks so much for reading, and if you have any questions whatsoever, feel free to reach out and ask!

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