4 things our media buyers are talking about this week

Hi all, I’m posting something a little different today. Usually I write longer posts about broad trends and insights in the Ecomm industry. But, I also know business owners have way too much on their plates and sometimes what is more useful is a few pieces of tactical advice they can apply right away.

So let me cut to the chase and share a few things that AdTribe’s media buyers are talking about this week and seeing good results with our clients. I think you can apply these to your business and see results.

New AI platform that makes custom music for ads

Tired of spending hours searching for music to use in your Meta video ads? Or finding audio clips that are super generic or don’t quite fit with your video content? Suno is here to help you create the exact track to work perfectly with your video. There are a lot of crappy AI tools out there, but this one is actually pretty good.

Static ads are back!

For awhile static ads were not working at all on Meta and everyone put all of their efforts on creating video ads. But, we’ve been seeing good results recently on static image ads. We’re also seeing that adding text to static image creatives gives the Meta algorithm additional signals for targeting, which helps drive more sales. If you’ve been avoiding image ads, try testing a few and see how they compare to your video ads.

Sections Builder Apps help refresh websites quickly

Sometimes you don’t need to redesign an entire website or create an entire new landing page. A few tweaks to an existing site or page is all that is needed. You can use section builder apps to add blocks to your website to make it feel new and updated. They’re also cheaper than landing page builders! Here are a few of our favorites: Design Packs, Sections Store, Smind Sections.

5 things that may be limiting your reach on Instagram

Growing followers and reach on IG seems to be harder than ever these days. And the frequent algorithm changes by Meta doesn’t help! Straight from the horse’s mouth are a few things NOT TO DO on IG if you want reach:

• Engagement bait (e.g. asking for likes and comments)

• Reels over 90 seconds

• Videos with 3rd party watermarks (ahem, like recycled Tik Tok content)

• Low quality videos

• Posting content you didn’t make

Read this article for more details and info on what will drive reach.

Do you prefer this type of short post with a few actionable tactics and resources? Or long form articles that go deep on a specific topic? Reply and let me know your thoughts. I want to hear from you!